Yifei Cai (Faye)

Hi, I’m Faye, a graphic designer based in Shanghai with a focus on editorial design, branding & identity, typography, and photography. I’m interested in how visual design can organise information, tell stories, and create meaningful experiences across both print and digital formats.

My approach is detail-oriented and concept-driven, with a strong interest in structure, rhythm, and composition. I enjoy working with type and image to explore how they interact and communicate, whether through a carefully designed publication or a visual identity system.