Prin Akapongkul

Hey, I’m Prin!
I’m a multidisciplinary designer working across editorial design, UX/UI, branding, and storytelling.

Raised in Thailand and Suffolk, now based in London, my work is shaped by the cultures, languages, and kitchens I’ve lived between. I explore themes of memory, identity, and everyday rituals—often using food as a lens for connection and reflection.

Recent projects include Have You Ate Yet, a hand-bound cookbook-memoir, and branding for Original Machines, a collective rooted in archival aesthetics. I use structure, type, and tone to guide attention, evoke emotion, and create work that feels both thoughtful and grounded.

Looking ahead, I’m excited to grow within marketing, PR, or art direction—spaces where storytelling and strategy come together to build purposeful, resonant brands.

moc.liamg@lukgnopakanirp

akapongkulprinedef.myportfolio.com

@paopaoprin

“have you ate yet?”

Have You Ate Yet? is a hand-bound cookbook-memoir exploring food as a medium for memory, identity, and emotional expression. The project reflects on my personal relationship with food—beginning with being nourished by my mum and evolving into how I now express care by cooking for my friends.

Designed to feel intimate and tactile, the book combines structured editorial layouts with analogue-style photography to evoke a sense of warmth and familiarity. The imagery draws from everyday moments and textures, creating a visual language that feels lived-in and reflective. Recipes are interwoven with personal writing, creating a narrative rhythm that mirrors the layered, generational nature of food and storytelling.

Material choices, including hand-sewn binding and uncoated stock, were intentionally selected to reinforce the book’s personal, handmade quality. The result is a publication that sits between archive and love letter—designed to hold memory as much as it shares it.

ORIGINAL MACHINES

Original Machines is a speculative brand identity for an exhibition exploring AI-generated creativity and its impact on authorship, originality, and human-centred design. The identity centres around a recurring flaw in generative AI: its inability to render human hands accurately, often producing six fingers. This glitch becomes a provocative brand device—used to question the authority, limitations, and aesthetic of machine-made work.

Visually, the system adopts a clean, UI-inspired structure grounded in RGB blue and white—a colour palette drawn from digital environments and tech branding. The design plays with order and disruption: modular layouts are strategically glitched, distorted, or over-processed, reflecting the tension between automation and imperfection.

Across print, motion, and digital formats, the identity remains self-aware and critical—turning error into concept, and branding into a platform for dialogue. Original Machines ultimately reframes AI not as a flawless tool, but as a collaborator full of contradictions.