John White

I am a London based graphic designer with a keen interest in creating campaigns and identities for charities or brands. I am a multidisciplinary team player who strives for a high standard of work via collaboration with others to create good outcomes. I am passionate about making a positive difference in relation to my design outcomes. I am skilled in relation to idea creation, effective communication and the promotion of visual identities. I am also keen to experiment with exhibitions, different media and softwares to create effective results. I also have an active interest with regards to brand identities and creating advertising campaigns for the corporate world.

moc.liamg@378hwnhoj

@jwhite_gdesign

Become A Hometown Hero

I created a campaign for a local charity to promote their cause. The charity provides homeless people with support to access housing. The accommodation is funded by the profits from the reselling of donated furniture, via their charity shops. The aim of the campaign was to support the cause as well as to increase furniture donations. I created a poster campaign using photography in recognisable places, that relate to the locations of the facilities of the local charity. I presented the posters to the charity, which were placed on display within their front window.

Photograph showing the posters on display in the front of the shop. Click on image to visit Trinity’s website.

Give The Best Gift Ever

I created a campaign to raise awareness about kidney health and non-directed donation. It was in response to a brief provided by the Good Agency, to start discussions in relation to their cause. I also aimed to target audiences from different identities and backgrounds. I created a campaign around the idea of ‘gift giving’ and an identity for this idea. The goal was to create a campaign with a positive message with regards to non-directive donation. I created a range of different media to help promote the cause.

A Sense Of A Place

I investigated a chosen space and created a visual to represent this area, using graphic and media. Therefore, I carried out research to enable me to consider the general public’s behaviour within the space. This resulted in the creation of animations which represented the chaotic burst of movement through the calm space. I created animations and used symbolism to represent the short burst of foot traffic through the space. Raindrops causing ripples within puddles were used as a representation of the short burst of people within this space and their rapid exit from this area. The rapid arrival and exit mimics how ripples appear and disappear quickly. I held an exhibition to show my animation highlighting a ‘sense of a place’.