Jingyuan Tan

I’m Jingyuan Tan, a China-born, London-based visual creator working across design, art, and fashion. My practice explores the intersections between personal and collective identity, cultural narratives, and visual communication, often shaped by lived experience and emotional landscapes in contemporary life.

My approach is open and interdisciplinary, spanning illustration, editorial design, branding, and photography. I also founded an independent fashion brand and creative design studio, with work showcased at events including the British Fashion Festival. The brand centres around the idea of authentic self-expression and body confidence, aiming to challenge rigid beauty standards and celebrate diverse ways of being. Each piece draws inspiration from nature, contemporary culture, fashion, and art, translating these into designs that are both visually compelling and emotionally resonant.

I'm especially interested in collaborations that explore visual storytelling, cultural identity, alternative aesthetics, and thoughtful brand expression. I welcome opportunities from those in art, design, fashion, publishing, and creative industries who value visual work with intention, emotion, and voice.

Let’s connect if you believe visuals can move beyond the surface—to express, empower, and start conversations.